“Hot damn!” I honestly yelled this out loud when I saw this commercial for Tide featuring a dad dealing with three messy kids. Three messy daughters no less! This guy is my freakin’ hero! So is the ad executive who pushed this concept through.
It may seem trivial to some. But seeing dads represented as the ones doing the house work and taking care of the kids is something we need more of. We aren’t all helpless beer chugging, ESPN addicts who can’t figure out how to start a washing machine. We know how to cook, we know how to clean toilets and fold laundry. We create household budgets, make school lunches, compare prices, iron, make beds, know our way around a vacuum (and empty it when it’s full). We know what a dryer sheet is for and yes, we have opinions about laundry detergent. OK, we lose socks. But hey, we’re not perfect … yet.
None-the-less. Anything that presents fathers managing the day to day of raising our kids is a huge plus and helps counter all of the negative stereotypes. Yes, dead beat dads exist. But look around any aisle at the grocery store and you’ll see more and more dads with two kids in the cart and a third in tow comparing prices of pancake mix and choosing the best tomatoes.
So my hats off to Tide. Keep em’ comin’! Next let’s see a divorced dad cooking a chicken dinner and ensuring he and his kids sit down at the dinner table together! (A boy can dream.)