Is The Tide Turning?

29 Dec

“Hot damn!” I honestly yelled this out loud when I saw this commercial for Tide featuring a dad dealing with three messy kids. Three messy daughters no less! This guy is my freakin’ hero! So is the ad executive who pushed this concept through.

It may seem trivial to some. But seeing dads represented as the ones doing the house work and taking care of the kids is something we need more of. Screen Shot 2015-12-29 at 5.05.46 PMWe aren’t all helpless beer chugging, ESPN addicts who can’t figure out how to start a washing machine. We know how to cook, we know how to clean toilets and fold laundry. We create household budgets, make school lunches, compare prices, iron, make beds, know our way around a vacuum (and empty it when it’s full). We know what a dryer sheet is for and yes, we have opinions about laundry detergent. OK, we lose socks. But hey, we’re not perfect … yet.

None-the-less. Anything that presents fathers managing the day to day of raising our kids is a huge plus and helps counter all of the negative stereotypes. Yes, dead beat dads exist. But look around any aisle at the grocery store and you’ll see more and more dads with two kids in the cart and a third in tow comparing prices of pancake mix and choosing the best tomatoes.

So my hats off to Tide. Keep em’ comin’! Next let’s see a divorced dad cooking a chicken dinner and ensuring he and his kids sit down at the dinner table together! (A boy can dream.)



Posted by on December 29, 2015 in Uncategorized


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2 responses to “Is The Tide Turning?

  1. Mark

    December 30, 2015 at 4:09 pm

    liked the play of words in the title. And I’m with you on this one. It almost reads like science fiction, if it weren’t for the fact that in fact some of us (dads) are not helpless beer chugging, ESPN addicts who can’t figure out how to start a washing machine”. Cheers.

  2. Pat Rooney

    January 4, 2016 at 8:16 am

    This is great, Bill. And how about the dad who has to be limited to seeing his kids only on weekends or once a month? A dad who cries every time he has to leave his kids because his job keeps him far from home? Thank heaven for Skype and FaceTime, but they are poor substitutes for the real deal. Where are those reality ads? Separation is such a hard thing. Keep writing!


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